Very nicely written..
All businesses, organizations, and careers operate on three levels: (1) WHAT we do, (2) HOW we do it, and (3) WHY we do it.
We’re all acquainted with what we do — the products we sell, the services we offer, the jobs we do.
A few of us know how we do it — the things we think differentiate us or make us unique compared to the rest of the crowd, or our competition.
But only a handful of us can clearly articulate WHY we do what we do. — Our WHY is the purpose, the cause, or the belief that drives every organization and every person’s individual career. WHY does your company exist? WHY did you get out of bed this morning? And WHY should anyone care?
Your WHY is what sets you apart from everyone else. It’s your purpose. It’s what inspires you to take action. Your…
View original post 930 more words