Art of persuasion is all about the “WHY” – The Simon Sinek Way

At many stages of life , we all would have come across different persuasion skills and techniques.

The best one till date , I have come across , is the one that persuades a person on the basis of his/her WHY.

Please see below , one of my most favorite quotes of Simon Sinek that captures the essence of persuasion via the “WHY”.

“Our minds can be convinced, but our hearts must be won.” — Simon Sinek