What is “Fogg Behavior Model”?

In the book named “Hooked” , Nir Eyal makes a mention of Fogg’s Behavioral model that goes a long way in helping product manufacturers design habit forming products.

The formula is B = MAT  where behavior of an user is a function of the following three parameters
B = behavior , M = motivation , A =ability of the purchase & T = trigger provided

Published by dipsviewpoints

Tech geek , gourmet , preacher and seeker of motivation

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