Why CSR is not same as “A Just Cause”?

A company cannot be cause driven just because of charitable grants as part of its CSR(Corporate Social Responsibility).

No amount of CSR should be able to offset the excessive finite focus the company may be having.

A CSR should be part of a broader strategy to advance the “Just Cause”.The way a company makes money as well as the way in which is gives money for e.g. via charitable means should both contribute towards advancing the “Just Cause”.

Simon Sinek very aptly makes these points to highlight how CSR is different than a “Just Cause”.

Published by dipsviewpoints

Tech geek , food gourmet , preacher and seeker of motivation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: