What is meant by “decision paralysis”?

Adopted from the book titled “Switch” by Chip and Dan Heath.

Our rational brain referred to as the “rider” of the “elephant” or emotional brain gives us the unique capability to analyze a situation and take decisions.

In the absence of a clear direction , give a multiple range of options this unique rational brain lacks ditection and gets confused.This phenomenon is referred to as “decision paralysis”

A crystal clear direction helps prevent this phenomenon