The concept of WHY was introduced by Simon Sinek in his iconic book titled “Start With Why”.
A WHY is another name for finding a deep filled purpose in our lives.This has to be in sync with our own personality traits as well.
When we run after short term benefits , hit a goal , get a promotion we do find moments of happiness which is short lived.This is like a “dopamine hit” which is bound to die after some time.
Hence our sense of purpose has to be long term.When we delve deep and find our purpose or WHY , more often it is part of a futuristic vision which is bigger than ourselves.
When we work towards attainment of the WHY , we sense the flow of “oxytocin” or the fulfillment chemical that enriches us.
Adopted from Simon Sinek’s book titled “Start With Why” and “Find Your Why”