Adopted from Simon Sinek’s book titled “The Infinite Game”
WHY as coined by Simon in his book “Start With Why” is something that defines us in terms of our values and beliefs.A WHY is formed by connecting the dots from the past.
A JUST CAUSE on the other hand is a vision for the future that is bigger than ourselves.
Think of WHY as a the foundation of our house and JUST CAUSE as the futuristic model of the house.
Thus knowing our WHY can help us better in defining a JUST CAUSE.