Why “Manipulation” works only in the SHORT TERM?

To get short term benefits and returns “Manipulation” and trickery by means of risk/reward behavior manipulation becomes the strategy of choice for most companies and marketers.

As with short cuts this has its own share of pitfalls in the long run.This is because NOT manipulation but INSPIRATION results in  loyalty which results in long term benefits.

Organizations who have STARTED with WHY and build customer loyalty for e.g. Walmart , Apple etc.  have struggled when their WHY went fuzzy due to the presence of a finite minded leaders.When this happens it becomes difficult to maintain the growth , loyalty and to inspire employees.

Time is witness that in order to bring such iconic companies back on track has needed an infinite minded leader back at the helm.Steve Jobs , Doug McMillon , Michael Dell the list goes on have returned to get their respective companies back on track by reviving the WHY.

Adopted from Simon Sinek’s book Start With Why

Published by dipsviewpoints

Tech geek , gourmet , preacher and seeker of motivation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: