Manipulating buying behavior from a customer can lead to short term gains , create a desire but can never create LOYAL customers.
Inspiring leaders who start with WHY and communicate clearly the meaning of the offering are able to command loyalty from their customers.
It is the CAUSE represented by the company , brand , product or person that commands LOYALTY.
If a customer thus feels INSPIRED to buy a product rather than being MANIPULATED , they will be able to verbalize the reasons why they think what they bought is better.
Adopted from Simon Sinek’s book Start With Why