Winning “minds” or “hearts” – Which is more difficult?

The HEART represents the LIMBIC or EMOTIONAL brain which does not have power to interpret language.It can only understand signals.

MIND represents the RATIONAL BRAIN the part that understands reason and logic for e.g – comparison of features in a product and associated benefits.

This is why WINNING HEARTS is much more difficult , needs more WORK and is possible when the message communication STARTS WITH WHY.

Adopted from Simon Sinek’s book Start With Why

Published by dipsviewpoints

Tech geek , food gourmet , preacher and seeker of motivation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: