Understanding differences between “Vision” & “Mission” Statements

The VISION Statement is the PUBLIC statement of the founder’s intent , WHY the company exists.

It is like the VISION of the future which does not exist now.

The MISSION statement is the description of the route or guiding principles , HOW the company intends to create the future.

In all iconic organizations be it Apple , SouthWest Airlines , CostCo there is a clear difference between these two statements on the basis of WHY and HOW respectively.

Adopted from Simon Sinek’s book Start With Why

Published by dipsviewpoints

Tech geek , food gourmet , preacher and seeker of motivation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: