Routine bound work , dreary , mundane work is something we associate with work that is outsourced to developing countries as well as factories the world over.
Since the work is routine , monotonous hence workers need to be continuously motivated to drive desired results.
For Left Brain oriented work where work is routine and boring , extrinsic awards have been the way to go over the years.
The rationale behind this is that Rewards would stimulate desired behavior and compliance whereas punishment would limit non compliance.
This has been mentioned in great details , as Motivation 2.0 by Daniel Pink in his book Drive