Adopted from Seth Godin’s book All Marketers are Liars , the following extract aptly highlights the fact that a successful marketer needs to satisfy consumer WANTS and not NEEDS.Truly insightful and a marketing masterclass..
Marketers profit because consumers buy what they want, not what they need. Needs are practical and objective, wants are irrational and subjective. And no matter what you sell—and whether you sell it to businesses or consumers—the path to profitable growth is in satisfying wants, not needs. (Of course, your product must really satisfy those wants, not just pretend to!)