Every brand communicates these TWO things

Adopted from the following great saying of Dan Ariely from his book Predictably Irrational..

“Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are.”

Published by dipsviewpoints

Tech geek , food gourmet , preacher and seeker of motivation

One thought on “Every brand communicates these TWO things

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