Know this quirky human psychology often exploited by marketers

Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational

People are sometimes willing to sacrifice the pleasure they get from a particular consumption experience in order to project a certain image to others.”

Published by dipsviewpoints

Tech geek , gourmet , preacher and seeker of motivation

One thought on “Know this quirky human psychology often exploited by marketers

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