This is what happens when we bring the HEDGEHOG CONCEPT to life..

Adopted from the following great insight shared by Jim Collins from the book Good to Great

When [what you are deeply passionate about, what you can be best in the world at and what drives your economic engine] come together, not only does your work move toward greatness, but so does your life. For, in the end, it is impossible to have a great life unless it is a meaningful life”