Whereas BEST is FINITE, BETTER is INFINITE..So why not adopt BETTER?

Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game

Infinite-minded leaders understand that “best” is not a permanent state. Instead, they strive to be “better.” “Better” suggests a journey of constant improvement and makes us feel like we are being invited to contribute our talents and energies to make progress in that journey.”