Adopted from the following great insight shared by Chip and Dan Heath from Switch..
Gauri Nanda from MIT had designed a unique alarm clock with wheels named “Clocky”.
This clock was meant to start moving across the room using the wheels instead of giving the provision to “snooze”.
As a result of this the clock gave no chance to the user to neglect the alarm.
What a great invention to tame the “elephant” limbic brain.
Please see the link below(source today.com) for more details on the invention.