How many of you REMEMBER the ALARM CLOCK named “CLOCKY”?This is why it was so SUCCESSFUL..

Adopted from the following great insight shared by Chip and Dan Heath from Switch..

Gauri Nanda from MIT had designed a unique alarm clock with wheels named “Clocky”.

This clock was meant to start moving across the room using the wheels instead of giving the provision to “snooze”.

As a result of this the clock gave no chance to the user to neglect the alarm.

What a great invention to tame the “elephant” limbic brain.

Please see the link below(source for more details on the invention.