For your ORGANIZATION, have your FOUND your JUST CAUSE yet?High time you found one..

Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game

A “Just Cause” is defined as the futuristic vision aimed towards engaging employees of an organization for achievement of fulfillment in their lives.This is solely driven by the sense of meaning in the vision that makes monetary short term benefits insignificant to an employee of an organization.

Needlessly to say taking baby steps towards that vision gives us a sense of fulfillment.This is why the company mission and vision statements should be oriented more towards alignment with a “Just Cause” rather than benefits which can be felt only in the short term.

All great organizations orient their vision and mission statements keeping the long term perspective in mind.