Are you into PRODUCT DESIGN and searching for the recipe of HABIT FORMING PRODUCTS?The Hooked Model is your ANSWER..

Hooked By Nir Eyal mentions of a 4 step Hook Model in order to create “habit forming” products. The steps are as follows:

  1. Trigger – Internal teiggers followed by external triggers to cause a craving
  2. Action – Take action after getting enticed by the trigger
  3. Variable rewards – These make dopamine to flow through our veins and get us excited
  4. Invest – Invest once convinced with the rewards