Do you FEEL PROUD of your RATIONALITY?I bet you cannot ignore these IRRATIONAL HABITS..

Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational

  1. Decoy effect – Introducing a –VE of something , as a decoy , can influence choice/human behavior when that something is pitched against some other option.
  2. Anchor effect – First impression is always the best impression , and can influence all our decisions relative to that impression.
  3. Gravitational pull of FREE – We agree with it or not , all humans have a natural inclination towards something offered for FREE even though that product/service being offered is not something that we desire.