Reading and understanding iconic books like Start with Why, Find your why by Simon Sinek, Emotional Intelligence by Travis Bradberry, Talk like TED by Carmine Gallo would go a long way in helping understand the very complex human brain.
Neo cortex is the part of brain that helps us in rational thinking while limbic brain is responsible for emotions. Limbic brain is something we have inherited from the time of apes and neocortex is the more recent or new brain that separates humans from other animals.
Neo cortex helps us perform complex calculations whereas limbic brain can only understand cues or signals.
Gut feelings that we have are from limbic part of the brain.
Within the limbic brain there are three parts that are mention worthy.
Hippocampus is the small part that helps in long term memory.Hence any message to be made memorable must target the hippocampus of the receiver to register for a long time.
Basal Ganglia is the part of the brain that helps in the formation of a habit on the basis of a cue as mentioned in the book Power of Habit.
Amygdala is a small part in limbic part which is responsible for generation of dopamine , the chemical that is released due to self happiness.
Understanding the orientation of the human brain is a key to developing and honing emotional intelligence related skills, which is the backbone to survive and make it big in this knowledge worker age. This when done can help us act smartly in ways to get desired impact in family life as well as professional life and change our day to day life to help us achieve the desired effect.