The GOLDEN RULE for any COMPELLING PRESENTATION..

The following insight has been adopted from Carmine Gallo’s book The Storytellers Secret.

The 18-minute rule isn’t simply a good exercise to learn discipline. It’s critical to avoid overloading your audience. Remember, constrained presentations require more creativity.”

Adopted from Carmine Gallo’s book The Storytellers Secret

Thus the 18 minute rule is the secret to any successful presentation.