Why is SELLING all about EMPATHY?

The following insight adopted from Seth Godin’s book The Practice, beautifully explains how SELLING is LIKE a DANCE with POSSIBILITY and EMPATHY..

“SELLING requires you to see the audience you have chosen to serve to bring them what they need. The BUYERS may not REALIZE it yet, but once you ENGAGE with them either you’ll LEARN what’s not working in your CRAFT or BUYERS will learn that you’ve created something they have been waiting for, filled with MAGIC.

The Practice by Seth Godin

Come let’s pile on motivation..