Can CONSUMER NEEDS alone make a MARKETEER profitable?


The following marketing insight has been adopted from Seth Godin’s book All Marketers are Liars.

“Marketers profit because consumers buy what they want, not what they need. Needs are practical and objective, wants are irrational and subjective.”

Thus tapping in to consumer WANTS is a game changer.

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Tech geek , gourmet , preacher and seeker of motivation

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