Kim Scott in her book “Radical Candor” has coined this very term very thoughtfully. Applied to modern day bosses , there are two components that elaborately explains “Radical Candor” as the way forward for communication to drive high performance. Care Personally – Deep care for direct reports of bosses ensure flow of trust , neededContinue reading “Components of “Radical Candor” – The Kim Scott way”
The book “Radical Candor” by Kim Scott mentions the importance of radical candor as a central theme in the framework all top performing BOSSES should follow. Here is the summarised framework: 1) Relationships with direct reportees to provide guidance , help in team building to drive great results. 2) Realizing responsibilities towards all communication aimedContinue reading “Importance of “Radical Candor” by Kim Scott”
In this famous book ,to me,the difference between the easiest & most common form of marketing i.e. Interruption Marketing and the most desired form of marketing i.e. Permission Marketing stands out. An interruption marketer is like a hunter who wants to use the power of reach to put across the message to as many customersContinue reading “”Hunter” Vs “Farmer” – Key takeaway from Seth Godin’s “Permission Marketing””
The responsibility of a Permission marketer is to convert strangers to friends and friends to customers and then loyal customers. At each step through this journey trust increases and so does the responsibility of the marketer. As trust increases naturally profit increases.
Don Norman in his book Emotional Design draws a great comparison between successful product design to great movies. He mentions the three V concept and relates human brain perception to truly successful movies. 1st V – Visceral – Lizard brain characteristic that gets turned on by appearance , sounds , lights and external show. 2ndContinue reading “Extending brain’s perception of successful product design to movies”
The book “Emotional Design” by Don Norman talks about seamless message flow between the designer and end user for a truly successful product design. The conceptual design of the designer should resonate with the mental view of the end user of the product for the product to be a grand success. The way this messageContinue reading “Conceptual design view of designer Vs End User Mental Perception – The proper balance for product success”
Emotional Design by Don Norman makes a mention of this.The three layers of the brain w.r.t product design interpretation summarized as follows: Visceral Layer – This is the layer of brain which gets turned on by attractiveness or appearance of product. Behavioral Layer – Gets turned on by performance or usability friendliness , robustness of product.Continue reading “How our brain interprets product design”
The “Art of The Start” by Guy Kawasaki mentions the following famous saying of Steve Jobs , on the need to hire ‘A’ grade employees , for any emerging start up: ‘A’ grade employees would hire ‘A’ grade employees , ‘B’ grade employees would hire ‘C’ grade employees , ‘C’ grade employees would hire ‘D’Continue reading “Why is there a need to hire ‘A’ grade employees for emerging start ups?”
Aside from the widely accepted “P”s of marketing the most important and often forgotten “P” for marketers is the “Purple Cow”. By Purple Cow , what Seth Godin means is creating something remarkable and building a story around it to create customer stickiness.