Three steps to “Switch” to desired behavior

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For things to change behaviour of people have to change.The change needs to impact both the rational and emotional brain.

Three steps to effect the change:

1) Directing the rational brain by a) Following the bright spots b) Scripting Critical Moves and c) Pointing to the destination

2) Motivating the emotional brain by a) Finding the right feeling b)Shrinking the change to a minimum & c) Helping people grow

3) Shaping the path from start to destination by a) Tweaking the environment to change behavior b) Build habit forming behavior & c) Rallying the herd letting the good behavior spread as a disease

Adopted from Chip and Dan Heath’s book titled “Switch”

Three steps to “Switch” to desired behavior

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For things to change behaviour of people have to change.The change needs to impact both the rational and emotional brain.

Three steps to effect the change:

1) Directing the rational brain by a) Following the bright spots b) Scripting Critical Moves and c) Pointing to the destination

2) Motivating the emotional brain by a) Finding the right feeling b)Shrinking the change to a minimum & c) Helping people grow

3) Shaping the path from start to destination by a) Tweaking the environment to change behavior b) Build habit forming behavior & c) Rallying the herd letting the good behavior spread as a disease

Adopted from Chip and Dan Heath’s book titled “Switch”

Taming the “problem seeking” rational brain

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Three steps involved in helping the rational mind focus towards a goal even when it is faced with a problematic situation:

1) Focus on the bright spots

2) Provide crystal clear direction to reach from start to finish

3) Script the critical moves involved with the above two points

Adopted from Chip and Dan Heath’s book titled “Switch”

How great leaders inspire their teams?

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Truly infinite minded great leaders understand the psychology of their team members to perfection

When faced with crisis situationsn, the natural instinct of the rational mind is to think too much about the problems.

The emotional or limbic brain as well , lacks direction from the rational brain and sends negative vibes

A visionary calms down the rational mind with crystal clear direction to remove any ambiguity.Such a direction by focusing on bright spots send right signals to the limbic brain.

To add on to this , the leader motivated motivates the limbic brain by showing the way to dispel any negativity

These end up inspiring the teams to fight crisis situations.

Adopted from Chip and Dan Heath’s book titled “Switch”

Overcoming “resistance” towards change

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The human rational brain has an inherent tendency to look out for problems

When faced with change the problems associated with the change take centre stage.

The best way to thus calm down the rational brain is to provide a crystal clear direction that the rational brain can follow to avoid ambiguity.

Adopted from Chip and Dan Heath’s book titled “Switch”

What’s working right now?

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Whenever we are faced with a crisis , problem or epidemic the rational brain of human beings has too many questions to answer.

When faced with a multitude of options , the rational brain undergoes “analysis paralysis”

In such a situation very seldom people think “Whats working right now?”If we do and focus on the bright spots several new vistas open up.

Adopted from the book titled “Switch” by Chip and Dan Heath

Reasons behind reduction in “average life ” of a modern day company”?

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Adopted from Simon Sinek’s book titled “The Infinite Game”

According to a 2017 study by Credit Suisse the average life of a company has reduced from ~60 years in the 1950’s to ~20 years in the modern day.

Though disruptive technology proliferation is often provided as an excuse for this we need to delve deep and understand that disruption is nothing new.

Think of micro-oven , television , transistor , credit card etc. these were all invented around the 1950’s.

The reason reason is increasing finite mindedness in modern day leaders.These are leaders who are willingness to sacrifice people to meet their numbers for their beloved shareholders.Since the people are pitted against each other these leaders end up creating an environment filled with micro-management where people lack a feeling of trustworthiness.

Hence the need of the hour is to train modern day leaders to possess an infinite mindset with a long term goal in mind.

What is common between John Sculley and Kevin Rollins?

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Adopted from Simon Sinek’s book titled “The Infinite Game”

The iconic leaders Steve Jobs and Michael Dell led with an infinite mindset and took them to the level where Apple and Dell respectively are today.

But when Steve Jobs was replaced by John Sculley and Michael Dell was succeeded by Kevin Rollins they caused huge damage to the work culture and environment of these iconic companies.

The damage caused by leading with a finite short term mindset landed the companies in a terrible mess that forced the respective authorities to reinstate these iconic leaders to their rightful positions.

Time is witness as and when an iconic company has suffered a setback due to finite minded leaders , infinite minded leaders have introduced trust to bring back the company to its growth trajectory.

Addressing “macro” and “micro” aspects of running an organization

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Adopted from Simon Sinek’s book titled “The Infinite Game”

The top three positions of a company i.e. the CEO(Chief Executive Officer) , COO(Chief Operating Officer) & CFO(Chief Financial Officer) are responsible for running a company.

Chief Executive Officer is the one who needs to have the vision to run a company with an infinite mindset.This is the position where the need is to help the organization keep playing an infinite game and hence the position should be better known as CVO(Chief Vision Officer).This is more to do with the “macro aspects” of managing the company.

On the other hand requisite support on “micro aspects” should be provided to the CVO by the COO and CFO.

This should lay the basis of running the company with an infinite mindset.

How “Homo Sapiens”stood the test of time?

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Adopted from Simon Sinek’s book titled “Together is Better”.

Right from the caveman times till the modern day , several specific stronger than us have failed to survive the test of time yet we “homo sapiens” or humans have stood the test of time.

The biggest reason for the same is the “Neo Cortex” or rational brain of human beings which gives us the ability to think rationally and helps in problem solving.

Though strength is important , the power of social bonds that help people collaborate with each other , feel safe and vulnerable and hence fight for each other is a unique skill  that has saved us from extinction when several species around us have become extinct.

Very thought provoking insight provided in the book that I felt sharing.