Category: Entrepreneurial
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Why Great Marketers satisfy Consumer Wants?
Satisfying Consumer Wants versus Needs All great marketers craft a compelling story around their products to satisfy consumer wants and not needs. The irrationality around consumer wants as opposed to rational needs helps in spreading the stories from one consumer to another. Thus effective storytelling converts consumers and makes a product iconic.
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How SELF HERDING makes us IRRATIONAL?
Understanding the phenomenon of Self Herding Self Herding is a phenomenon that makes us innately irrational. The insight below illustrates this phenomenon and the irrationality around the same.
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TWO FLAWS in TRADITIONAL ECONOMIC theory.
Understand the flaws in traditional economic theory Traditional economic theory assumes that a human being is rational. The human irrationality exposes the major flaws in the traditional economic theory.
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Adopt an Infinite Mindset to play the game of Life
The Infinite Game of Life The biggest lesson I have learnt lately which I wish I learnt early on in life is that: Life is an Infinite Game. Inspired by Simon Sinek’s book The Infinite Game, i now realize that there is no winning or losing in life. We just need to keep on playing…
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Optimism is the other name of Life
Where there is Optimism there is life My favorite word is Optimism. Being optimism and having faith in god gives me the strength to remain in flow and ward off any negative thoughts along with anxiety. Research has proven that there are several benefits in remaining optimistic such as: I am a big time Simon…
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Understanding the DECOY EFFECT to TRIGGER IRRATIONALITY
Decoy effect to trigger irrationality
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MOCK PRESS RELEASES led ICONIC PRODUCTS at Amazon.
How Mock Press Releases have led to creation of iconic products at Amazon?
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The MOST OPTIMAL TEAM SIZE
How to arrive the Most Optimal Team Size?
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How did a SINGLE THREADED LEADER bring in INNOVATION at Amazon?
Single Threaded Leadership and Innovation are related
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How METAPHORS Simplify Complex Communication?
Metaphors Simplify Complex Communication