All Great Leaders believe in learning continually


Great Leaders learn by the day to stay focused and humble.

The following great quote by Simon Sinek captures this leadership aspect.

“Leadership is an EDUCATION and the BEST LEADERS think of themselves as STUDENTS , not the TEACHERS.”

How Great Leaders define “Optimism”?


Adopted from Simon Sinek’s quotes , the following is an apt way of defining “Optimism” associated with all iconic leaders.

“Optimism is the ABILITY to FOCUS on where we are GOING NOT where are COMING FROM.”

How this great quote endorses a “Fish Philosophy” principle


Stephen Lundin’s book Fish Philosophy takes about the importance of “Being Present” as an important principle to follow in a workplace to stay healthy and remain happy.

Being Present is an essential skill in a leader who has a gift of great listening skills so that the followers feel like “Being heard”.

The following Simon Sinek quote aptly mentions about this skill:


We are not PRESENT until others say we are.”

Winning “minds” or “hearts” – Which is more difficult?


The HEART represents the LIMBIC or EMOTIONAL brain which does not have power to interpret language.It can only understand signals.

MIND represents the RATIONAL BRAIN the part that understands reason and logic for e.g – comparison of features in a product and associated benefits.

This is why WINNING HEARTS is much more difficult , needs more WORK and is possible when the message communication STARTS WITH WHY.

Adopted from Simon Sinek’s book Start With Why

What happens when WHY goes fuzzy?


Knowing your WHY as an individual or an organization is the ONLY way to maintain lasting success and have a greater blend of innovation and flexibility.

When a WHY goes FUZZY , it becomes very difficult to maintain growth , innovation and inspiration to drive the original success.In such cases MANIPULATION and NOT INSPIRATION dominates wherein the leadership is hell bent on short term targets by focusing on WHAT’s rather than the WHY.

Time is witness to the fact that whenever WHY has gone fuzzy in iconic organization an inspirational leaders has bailed the organization out of crisis focusing on WHY.

Adopted from Simon Sinek’s book Start With Why

Inspiring customers to buy a product


Manipulating buying behavior from a customer can lead to short term gains , create a desire but can never create LOYAL customers.

Inspiring leaders who start with WHY and communicate clearly the meaning of the offering are able to command loyalty from their customers.

It is the CAUSE represented by the company , brand , product or person that commands LOYALTY.

If a customer thus feels INSPIRED to buy a product rather than being MANIPULATED , they will be able to verbalize the reasons why they think what they bought is better.

Adopted from Simon Sinek’s book Start With Why

Why corporate communication should start with WHY?


When we start the communication with WHY , the message would appeal to the emotional limbic brain and hence provide the reason to BUY a product or service.

The WHAT’s in the product or service would serve as the TANGIBLE proof of that belief.These would then appeal to the rational brain and become the reasons we are DRAWN to a product , company or an idea over another.

Adopted from Simon Sinek’s book Start With Why

Why co-founders of an organization need to have complementary skills?


It is not sufficient for a FOUNDER to espouse a WHY and communicate it clearly to the entire organization.

A founder who espouses a WHY needs an equally capable peer who knows HOW to run the company and advance the WHY or the JUST CAUSE around which the organization revolves.

Thus a combination of a visionary who knows WHY and the co-founder who has the wherewithal or knows HOW to run the organization is an essential pre-requisite to build an iconic organization.

Think of Bill Gates(WHY) and Paul Allen at Microsoft , Steve Jobs(WHY) and Steve Wozniak(HOW) at Apple , Rollin King(WHY) and Herb Kelleher(HOW) at SouthWest Airlines and the dots will connect.

Adopted from Simon Sinek’s book Start With Why