If you DO THIS you will NEVER be a STORYTELLER

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This is when YOU NEVER can be a STORYTELLER

If you want to be an effective storyteller, these are the PITFALLS that you need to AVOID.

The post has been inspired from Carmine Gallo’s book, The Storyteller’s Secret.

What makes STORYTELLING a HUMAN TRAIT?

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Storytelling is an innately human trait

Right from the caveman times till now the essence of storytelling has still remained the same. Tools may have changed by storytelling has not which proves why it is a human trait.

The post has been inspired from Carmine Gallo’s book The Storyteller’s Secret.

Do you know the BEST FRIEND of a STORYTELLER?

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If you are a Storyteller it is time to know your BEST FRIEND.

A storyteller’s motivating speech would enable Dopamine to flow through our veins. Thus Amygdala which stimulates the flow of Dopamine is indeed the best friend of a storyteller.

How did INVENTION of FIRE trigger HUMAN EVOLUTION?

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The Huge Role of Fire in triggering Human Evolution

The following insight inspired from Carmine Gallo’s The Storyteller’s Secret enlightens us on the HUGE role played by the invention of FIRE in triggering HUMAN EVOLUTION.

THIS is when a STORY can make HEARTS SING.

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The Only way a Story can make Hearts Sing

The following insight inspired from Carmine Gallo’s book, The Storyteller’s Secret, highlights a presentation that makes our HEARTS SING.

Why is it time to have a HERO and VILLAIN in your STORYLINE?

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Why should you introduce a Hero and Villain for a compelling Story?

The following insight from Carmine Gallo’s best seller, The Storyteller’s Secret sheds light as to how introducing a Hero and Villain can enable compelling storytelling.

“The next time you face a skeptical audience, paint a picture of the villain before you introduce your product or service—the conquering hero. The villain/hero narrative simplifies the problem your idea solves and, if you use simple words, you might be surprised at just how quickly your idea catches on.”

Carmine Gallo

How to Drive Sales of New Products?

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Subtle Art of Driving New product Sales

The insight adopted from Charles Duhigg’s best selling book, The Power of Habit, illuminates us on the quirk of human brain used by marketers to drive new product sales.

The LIFECYLE of HABIT FORMING PRODUCTS.

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Habit Forming Products Explained

Nir Eyal has very nicely mentioned the truth around the lifecycle of habit forming products in his book Hooked.

“Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers).”

Hooked – Nir Eyal

How did the EVOLUTIONARY TREE at 3M nurture INNOVATION?

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How 3M nurtured Innovation?

3M’s Evolutionary tree illustrated in the snapshot below, helped encourage innovation by encouraging people to come up with new ideas. All the success related to Post-it notes and similar such products can be attributed to the Evolutionary Tree philosophy followed at 3M.

Jim Collins mentions the same in his best selling book Built to Last

Evolutionary Tree at 3M – Jim Collins’s Built to Last

Giving people the freedom to fail is an essential aspect of ensuring innovation at the workplace. 3M truly is an innovation led company and has shown the way for its peers.

How is SALES like DATING?

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Sales vs Dating – The Similarities

Watch this fascinating video from Simon Sinek wherein he illuminates us as to how SALES is very similar to DATING.

https://fb.watch/fk2pgZX8qm/

Knowing this will position us better to sell more by the day.