“Life is beautiful NOT because of the things we see or do. Life is beautiful because of the people we meet.” Adopted from Simon Sinek’s great quotes
Category Archives: Marketing
Biggest difference between “intelligence” and “creativity”
“Intelligence looks for what is known to solve problems. Creativity looks for what is unknown to discover possibilities.” Adopted from Simon Sinek’s great quotes
The “Rule of Ordinary People”
This is the business model adopted by finite minded factory model oriented organizations. The business model is: “The model will be operated by people with the lowest possible level of skill” Adopted from Seth Godin’s book Linchpin , outlunes why such environments are graveyard for innovative people
What is PERL in a factory model?
Organizations running their business in a factory model mode , have the goal of having the highest PERL which stands for Percentage of Easily Replaced Labors If you can easily replace most workers , you pay them less and hence make more money. In such an environment , needlessly to say risk-rewards dominate Adopted fromContinue reading “What is PERL in a factory model?”
Three factors influencing product longevity
The three factors are: 1) Increasing product awareness 2)Acquisition of new customers 3) Retention of existing customers Adopted from Matt Watkinson’s book The Grid
Three factors impacting profitability of a product
The three factors are: 1) The revenue model adopted 2) Choosing the right price for the product 3) The sales volume of the product Adopted from Matt Watkinson’s book The Grid
Three components to uniquely position product offerings
The three components are: 1) The product or service proposition to position the product 2) The brand appeal to customers 3) The customer experience journey Adopted from Matt Watkinson’s book The Grid
Three dimensions of product rivalry in a market
The three factors are: 1) The category to which the product belongs to 2) The territory where the product manufacturer operates in 3) The alternatives and substitutes with respect to the product Adopted from Matt Watkinson’s book titled “The Grid”
Three factors on customer’s desirability of a product
The three factors are: 1) Values abd beliefs related to the product 2) Meeting of customer goals using the product 3) Current barriers with the existing product to long for the new product Adopted from Matt Watkinson’s book “The Grid”
