Category: Marketing
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This is why a change in MINDSET helps
Adopted from the following great quote of Seth Godin.. “Sometimes we spend more time than we should defending the old thing, instead of working to take advantage of the new thing.”
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Modern day job demands Engagement over Compliance
Adopted from the following great quote of Seth Godin and shows why innovation driven by engagement is the way forward in the modern day of the knowledge worker.. “Is it any wonder we teach this mindset? Factories and managers don’t want spunk, or even innovation. They generally seek compliance. We rely on the disobedient few for…
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Having FAITH in ourselves is our most important strength
Adopted from the following great quote of Seth Godin.. “Faith in yourself, in your friends, in your colleagues and most of all, faith in your ability to impact our future is the best strategy I know.”
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This is how CHANGE is made
Adopted from the following quote of Seth Godin., “Change isn’t made by asking permission. Change is made by asking forgiveness, later.”
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This piece of advise can help “carve out a niche”
Adopted from the following quote of Seth Godin.. “Your opportunity lies in finding a neglected worldview, framing your story in a way that this audience will focus on and going from there.”
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This quote exposes a quirk in human psychology
Adopted from Seth Godin’s great quotes.. “We believe what we want to believe in, and once we believe something, it becomes a self-fulfilling truth.”
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This is what makes Apple products so unique
Adopted from the following great quote of Seth Godin.. “The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doing what everyone else is doing just a bit better.”
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Marketing is about ethically exploiting this human psychology
Adopted from the following great quote of Seth Godin.. “People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.”
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This quote can help frame our “Elevator Pitch”
Adopted from the following great quote of Seth Godin.. “If you can’t state your position in eight words, you don’t have a position.”
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This quote encourages us to embrace “Discomfort” to stand out
Adopted from the following great quote of Seth Godin.. “Discomfort brings engagement and change. Discomfort means you’re doing something that others were unlikely to do, because they’re hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.”