Category: Marketing
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This is what stimulates DEEP THINKING
Adopted from the following quote of Cal Newport , author of book named Deep Work.. “Less mental clutter means more mental resources available for deep thinking.”
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This is what makes HUMAN beings unique
Human beings unlike other animals have the unique gift of the NEW or RATIONAL brain that helps us to analyze problems , brainstorm and make informed decisions..The same has been endorsed by the following quote from Cal Newport where he mentions that we revel in challenging environments where we can make use of our rational…
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Best definition of “Expertise”
Adopted from the following great quote of Seth Godin from his book Linchpin.. “Expertise gives you enough insight to reinvent what everyone else assumes is the truth.”
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Linchpins are one among us , this quote makes us realize that
Adopted from Seth Godin’s quote from his book The Linchpin “The linchpins among us are not the ones born with a magical talent. No, they are people who have decided that a new kind of work is important, and trained themselves to do it.”
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This quote unearths the real truth behind BEING REMARKABLE
Adopted from the following great quote of Seth Godin from his book Purple Cow “Nobody says “Yeah, I’d like to set myself up for some serious criticism!” And yet the only way to be remarkable is to do just that.”
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This quote will inspire us to CONQUER the FEAR of CHANGE
Adopted from the following great quote of Seth Godin.. “We’ve greatly exaggerated the risk of sinking, without celebrating the value of swimming.”
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Beautiful quote that explains how HARD WORK is ABOUT TAKING RISK
Adopted from the following great quote of Seth Godin , on risk taking.. “Hard work is about risk. It begins when you deal with the things that you’d rather not deal with: fear of failure, fear of standing out, fear of rejection. Hard work is about training yourself to leap over this barrier, drive through…
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Marketers need to understand this quirky human psychology
Adopted from the following iconic marketing quote of Seth Godin.. “People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.”
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Hedgehog vs Fox , whom do great organizations replicate?
Whereas a Hedgehog is FOCUSED towards its goal , a FOX even though more powerful and cunning works in a Scattered , diffused and inconsistent manner.. A company which adopts a HEDGEHOG concept is focused like a hedgehog knowing their own limitations and operate within the bounds of the Hedgehog framework.. Companies which have potential…
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Contrasting modes of succession planning adopted by leaders
There is a big difference between Great & Iconic Leaders(Level 5 Leaders) and Terrific Leaders(Level 4 Leaders) when it comes to Succession Planning as mentioned by Jim Collins in his book Good to Great.. Whereas Level 5 Leaders set up their successors for EVEN GREATER SUCCESS in the next generation , EGOCENTRIC LEVEL 4 leaders…