10X organizations and their Fanatic Discipline

10X organizations known as 10Xers in Jim Collins’s book Great by Choice are consistently high performing companies who are extremely consistent in action, adhering to strict values, goals, performance standards and methods. They are relentless, monomaniacal and unyielding in focusing on their quests. Such organizations exhibit Fanatic Discipline leading to what is called the 20Continue reading “10X organizations and their Fanatic Discipline”

Human Beings are driven by PURPOSE , the same truth holds good for new HIRES

Adopted from the following inspirational quote of Simon Sinek , advises on a right HIRING strategy to recruit the best suited people for an organization.. “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for youContinue reading “Human Beings are driven by PURPOSE , the same truth holds good for new HIRES”

This is why MONEY and MOTIVATION do not necessarily go hand in hand

Adopted from the following great saying of Dan Ariely from his book Predictably Irrational.. “To summarize, using money to motivate people can be a double-edged sword. For tasks that require cognitive ability, low to moderate performance-based incentives can help. But when the incentive level is very high, it can command too much attention and therebyContinue reading “This is why MONEY and MOTIVATION do not necessarily go hand in hand”

This is what happens when we live our lives for the service of others

Adopted from the great saying of Dan Ariely from his book Predictably Irrational , shows the positive effects of living our lives for the service of others.. “The things that motivate us are to help other people, to feel that we’re useful, to feel that we’re getting better, to feel that we are kind ofContinue reading “This is what happens when we live our lives for the service of others”

This quote inspires us to CHANGE THE WORLD

Adopted from the following great quote of Seth Godin.. “Your turn. Imagine that the world had no middlemen, no publishers, no bosses, no HR folks, no one telling you what you couldn’t do. If you lived in that world, what would you do? Go do that.”

This is how Stories are able to spread FAST

Adopted from the following great marketing quote of Seth Godin , mentions the merits of good story telling skills.. “They engage the consumer the moment the story clicks into place. First impressions are far more powerful than we give them credit for. Great stories match the voice the consumer’s world-view was seeking, and they syncContinue reading “This is how Stories are able to spread FAST”

Successful marketers satisfy Consumer WANTS not NEEDS

Adopted from Seth Godin’s book All Marketers are Liars , the following extract aptly highlights the fact that a successful marketer needs to satisfy consumer WANTS and not NEEDS.Truly insightful and a marketing masterclass.. Marketers profit because consumers buy what they want, not what they need. Needs are practical and objective, wants are irrational andContinue reading “Successful marketers satisfy Consumer WANTS not NEEDS”

These are the two things Apple does extremely well

The following extract adopted from Seth Godin’s book “All Marketers are Liars” proves beyond doubt the 2 main reasons why Apple is able to entice its target segment with iconic products.. There are only two things that separate success from failure in most organizations today: 1. Invent stuff worth talking about. 2. Tell stories aboutContinue reading “These are the two things Apple does extremely well”

This is how “Marketers” are known by the “Stories they Tell”

Extracted from the great book of Seth Godin named “All Marketers are Liars” that proves the effectiveness of story telling for marketers in order to woo consumers to buy their product.. Marketers are a special kind of liar. Marketers lie to consumers because consumers demand it. Marketers tell the stories, and consumers believe them. SomeContinue reading “This is how “Marketers” are known by the “Stories they Tell””

This is way “Marketing” is so intertwined with “Spreading of Ideas”

Adopted from the following great quote of Seth Godin from his book All Marketers are Liars.. “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.”