Marketing is about ethically exploiting this human psychology

Adopted from the following great quote of Seth Godin.. “People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.”

This quote encourages us to embrace “Discomfort” to stand out

Adopted from the following great quote of Seth Godin.. “Discomfort brings engagement and change. Discomfort means you’re doing something that others were unlikely to do, because they’re hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.”

Aligning use of technology with the Hedgehog Concept

The great organizations use technology as the ACCELERATOR of momentum not the CREATOR of it.. Great organizations understand technology first and decide to adopt the relevant technology that aligns with the three circles of the Hedgehog Concept.. Adopted from Jim Collins”s book Good to Great , this is what makes great organizations so successful..

An enduring culture of discipline cannot be built with force

Great organizations led by Level 5 leaders build an enduring culture of discipline whereas comparison companies who are led by talented yet not Level 5 leaders tend to personally discipline the organization through sheer force. This comparison is a leadership masterclass and shows why Level 5 leadership is so difficult to attain.. Adopted from JimContinue reading “An enduring culture of discipline cannot be built with force”

These are the two principles based on which great companies craft their strategies

Firstly , the great organizations craft their strategies around deep understanding of the three circles mentioned in the Hedgehog concept: What can you be BEST in the WORLD at? What are you DEEPLY PASSIONATE about? Is the strategy ECONOMICALLY VIABLE? Secondly the great organizations translate their understanding into a simple , crystalline concept that guidedContinue reading “These are the two principles based on which great companies craft their strategies”

Fascinating quote that compares the brain of a “New Lover” with that of a “Drug Addict”

Adopted from David Rock’s book Your Brain at Work.. “New lovers tend to “lose their minds” and do all sorts of crazy things in the heat of the moment. One study showed that new lovers’ brains have a lot in common with people on cocaine. Dopamine is sometimes called the “drug of desire.” Too muchContinue reading “Fascinating quote that compares the brain of a “New Lover” with that of a “Drug Addict””

This quote explains why excessive stress leads to burn out

Adopted from the following great quote of David Rock , book named Your Brain at Work.. “A study done at the University of London found that constant emailing and text-messaging reduces mental capability by an average of ten points on an IQ test. It was five points for women, and fifteen points for men. ThisContinue reading “This quote explains why excessive stress leads to burn out”