Adopted from Simon Sinek’s book The Infinite Game, this blogpost highlights why it is high time to rename CEO to Chief Vision Officer.

CEO needs to have a vision and needs to communicate a JUST CAUSE to the employees in an organization.

Whereas COO and CFO are more focused on supporting this vision of the CEO.

As per Simon Sinek , CEO needs to know WHY the organization exists in the first place and how to communicate the same to the employees as well.

COO as well as CFO know the HOW to get to that vision and do not have a macro view.Hence the time has come to rename the role of CEO to CVO or Chief Vision Officer to make sure the fact that the prime responsibility of a CEO is to have a macro view and communicate the vision to the organization.

Adopted from Simon Sinek’s book The Infinite Game

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