The Idea Diffusion Curve talks about Innovators , Early Adopters , Early Majority , Late Majority and Laggards.

The cleared a JUST CAUSE the more likely it will attract and invite the Innovators and Early Adopters who take risks to advance something that exists almost entirely in their imaginations.

With each success a little more of the iceberg is revealed to others and the vision in the JUST CAUSE become more visible to others.And when others see the vision becoming real the Innovators , Early Adopters draw the Early Majority , Late Majority to commit their time and energy to make the vision real.

Adopted from Simon Sinek’s book The Infinite Game

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