The insight has been adopted from Chip and Dan Heath’s best selling book The Power of Moments, mentions the importance of breaking the script.
BREAKING the SCRIPT by defying people’s expectation of how an experience will unfold is another method to create MOMENT OF ELEVATION.
Who cherishes the memory of the last time they ate at McDonald’s?
If you are looking to create memorable moments for your customers you’ve got to BREAK the SCRIPT.
Come let us pile on motivation..