“Moonshot” associates  Kennedy’s inspirational arousal of his countrymen towards the audacious vision of human landing on moon.This Apollo mission was thought of as something that would be a new beginning for mankind and seemed like a then impossible mission.This is what inspired Neil Armstrong and fellow astronauts in making this as reality.

Though this was indeed a game changer and a very proud moment for mankind , the effort was short lived and could not stand the test of time.This is where “moonshot” is different from a “just cause”.

A just cause on the other hand is infinite in nature.It articulates an inspirational vision that seems attainable but the more  we move towards the target the destination seems further & further away.It is the vision that keeps the followers engaged to continue playing the infinite game from generation to generation thus helping to leave a legacy behind at each phase.

So while drafting a mission statement having a “just cause” we should not confuse a “moonshot” for a “just cause” and clearly realize the differences to inspire more and more people.

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