Enable adoption of UNFAMILIARITY using the SANDWICH technique.

Adopted from Charles Duhigg’s book The Power of Habit, illustrated below is the sandwich technique to surround unfamiliar yet novel creativity with familiarity.

This would enable adoption of Unfamiliarity by relaxing the human brain with familiarity.

To illustrate the quirk of the human brain the example of the song HEY YA has been illustrated wherein sandwiching it with familiar songs enabled adoption.