Just cause is a vision which has not been realized but a cause that is worthy enough for believers to even be ready to sacrifice their lives.
The goal of an infinite fame is not to win but to keep playing for the future realization of something bigger than ourselves.
Hence the importance of the just cause especially to a leader to keep the followers engaged.
Thus an organization which enables the employees to work for a just cause are ones where employees end up loving their jobs.
Simon Sinek makes a mention of this in his book titled “The Infinite Game”.