The “Rational” human brain has great power of analysis and problem solving.It is that part of the brain that understands logic and complex analysis.
On the other hand the “Limbic” or emotional brain can understand only cues and signals and has no power of analysis.
The best quote that I have come across to highlight the difference very aptly , is the one from Simon Sinek in the book “Together is Better”.
“The mind can be convinced but the heart must be won.” – Simon Sinek
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