Powerful logline for crisp messaging

Why is a POWERFUL LOGLINE needed for IMPACTFUL MESSAGING?

How can a powerful logline enable impactful messaging?

In his book The Bezos Blueprint, Carmine Gallo makes a mention of logline and highlights through examples as to how a powerful logline is quintessential for impactful messaging.

For more such insightful blogs from the book The Bezos Blueprint visit the below link –

https://viewpointsunplugged.com/?s=The+bezos+blueprint

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