The responsibility of business is to use its will and resources to advance a cause greater than itself , protect the people and places in which it operates and generate more resources so that it can continue doing all those things for as long as possible.

This is because there is nothing like “winning” in an infinite game.To stay alive in an infinite game an infinite player needs to be aware that sometimes it will be ahead and at other times it can be behind competition.

Adopted from Simon Sinek’s book titled “The Infinite Game”

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