Role of “rider” & “elephant” in influencing change


The rider or the rational brain analyzes situation and provides the necessary direction to influence change.

The elephant or the emotional limbic brain understands only signals and provides the passion to influence change.

Thus for change to be driven both the “rider” and “elephant” need to be influenced with the necessary arousal to complement each other and produce the desired impact.

Adopted from the book titled “Switch” by Chip and Dan Heath.

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