For things to change behaviour of people have to change.The change needs to impact both the rational and emotional brain.
Three steps to effect the change:
1) Directing the rational brain by a) Following the bright spots b) Scripting Critical Moves and c) Pointing to the destination
2) Motivating the emotional brain by a) Finding the right feeling b)Shrinking the change to a minimum & c) Helping people grow
3) Shaping the path from start to destination by a) Tweaking the environment to change behavior b) Build habit forming behavior & c) Rallying the herd letting the good behavior spread as a disease
Adopted from Chip and Dan Heath’s book titled “Switch”