Rechristening the CEO


Adopted from the following great insight of Simon Sinek from his book The Infinite Game enlightens us the most apt rechristening of CEO in the modern day.

A Chief Executive Officer(CEO) is actually a Chief Vision Officer(CVO), someone who is responsible for setting and articulating and ensuring the organization is heading in one direction and then hiring the people and giving them direction beyond the short term

CEO as Chief Vision Officer


Adopted from Simon Sinek’s book The Infinite Game

CEO needs to have a vision and needs to communicate a JUST CAUSE to the employees in an organization.

Whereas COO and CFO are more focused on supporting this vision of the CEO.

As per Simon Sinek , CEO needs to know WHY the organization exists in the first place and how to communicate the same to the employees as well.

COO as well as CFO know the HOW to get to that vision and do not have a macro view.Hence the time has come to rename the role of CEO to CVO or Chief Vision Officer to make sure the fact that the prime responsibility of a CEO is to have a macro view and communicate the vision to the organization.

Adopted from Simon Sinek’s book The Infinite Game

The role of a CVO in an infinite game


For playing the infinite game of business with an infinite mindset the modern day CEO needs to be a visionary putting people’s priorities first over bottom line ,stock markets etc.

A finite mindset wherein bottom line , profit margins become the first priority over people issues , though successful in the short term can lead to severe detrimental effects in the long term.

This is why the need of the hour is no longer a CEO but a CVO(Chief Vision Officer) who would put people priorities first , make the life of employees meaningful and inspiring in advancing the “just cause” of the organization.

Simon Sinek makes a mention of the same in his book titled “The Infinite Game”