Tag: emotional vs rational brain
-
To SELL effectively influence the human limbic brain
Adopted from the following great quote of Seth Godin.. “Selling is about a transference of emotion, not a presentation of facts.”
-
Emotional vs Rational brain arousal
The rational brain or “neo cortex” gives human beings the unique ability to analyze , rationalize & brainstorm , given a problem statement On the other hand , limbic or emotional brain has been inherited from apes , gives us emotions e.g. feelings of love , affection etc. To understand the respective arousal , nothing…