Why John Sculley failed at Apple?

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John Sculley was hired by Steve Jobs at Apple & eventually removed Steve Jobs for 12 long years at Apple.

John Sculley was great at WHAT to do and HOW to do but was never a person with a vision and hence lacked the WHY.

John Sculley tried to run Apple as a business and was hardly there to extend the Just Cause originally envisaged by the great Steve Jobs.Hence he was a misfit at Apple.

Adopted from Simon Sinek’s book Start with Why.

What is common between John Sculley and Kevin Rollins?

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Adopted from Simon Sinek’s book titled “The Infinite Game”

The iconic leaders Steve Jobs and Michael Dell led with an infinite mindset and took them to the level where Apple and Dell respectively are today.

But when Steve Jobs was replaced by John Sculley and Michael Dell was succeeded by Kevin Rollins they caused huge damage to the work culture and environment of these iconic companies.

The damage caused by leading with a finite short term mindset landed the companies in a terrible mess that forced the respective authorities to reinstate these iconic leaders to their rightful positions.

Time is witness as and when an iconic company has suffered a setback due to finite minded leaders , infinite minded leaders have introduced trust to bring back the company to its growth trajectory.