For your ORGANIZATION, have your FOUND your JUST CAUSE yet?High time you found one..

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Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game

A “Just Cause” is defined as the futuristic vision aimed towards engaging employees of an organization for achievement of fulfillment in their lives.This is solely driven by the sense of meaning in the vision that makes monetary short term benefits insignificant to an employee of an organization.

Needlessly to say taking baby steps towards that vision gives us a sense of fulfillment.This is why the company mission and vision statements should be oriented more towards alignment with a “Just Cause” rather than benefits which can be felt only in the short term.

All great organizations orient their vision and mission statements keeping the long term perspective in mind.

This is the JUST CAUSE based on which Disney World was built

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Walt Disney had a JUST CAUSE in mind while envisioning Disney World.

The following theme was the basis of the JUST CAUSE that has lived on for time memorial and makes Disney Land such a memorable place to visit.

“You leave TODAY….

and enter the World of YESTERDAY and TOMORROW.”

Adopted from Simon Sinek’s book The Infinite Game

How does an ideal “Just Cause” journey look like?

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“An idealized journey of a Just Cause feels like – no matter how much we have achieved , we feel we have further to go.A just cause if is like an iceberg , all we ever see is the tip of that iceberg.”

Adopted from Simon Sinek’s book The Infinite Game

“Just Cause” as an “iceberg” metaphor

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Adopted from Simon Sinek’s book titled “The Infinite Game”

Just cause as defined by Simon in this book is a futuristic vision bigger than ourselves which can lead to true fulfillment in our lives and make our lives more meaningful.

No matter how much we have achieved we feel we have further to go in the idealized journey of a JUST CAUSE.

Like an iceberg in a JUST CAUSE all we see is the tip of the iceberg nothing more.The clearer the words , more motivated early adopters are to explore more of the iceberg.

How to identify “Infinite minded” organizations?

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The three chief characteristics of organizations with an infinite mindset are as follows:

  1. The founders as well as the employees at each level are obsessed with advancing the Just Cause , the organization stands for.
  2. Since they are obsessed with their vision they are working to outpace themselves rather than the competition.
  3. The members form part of “Trusting Teams” engrossed in fighting together as a group to advance the vision.

Needlessly to say , as a result of the same we do not associate micromanagement and internal politics in such visionary organizations.

Adopted from Simon Sinek’s book “The Infinite Game”

Leader or followers , “Just Cause” makes more sense to whom?

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A visionary leader is one who envisions a “just cause” or purpose which the followers must buy in to , for it to result in a movement.

The cause should be strong enough to arouse emotions in the followers so that their visceral senses direct them to join the cause and be part of the movement.

Thus the just cause or reason to join the vision of a leader is not only important to the one who espouses it , it is equally important to the followers who join the movement.

Adopted from Simon Sinek’s book titled “The Infinite Game”

Hiring tip used by great organizations

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“Hire for culture and you can always teach the skills later” – Simon Sinek

All such organizations have a vision that would aim towards advancing a just cause larger than the organization itself.

Once employees are aligned with the culture they would give their blood sweat and tear.

What makes a “Just Cause” a necessity in an infinite game

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A “just cause”as defined by Simon Sinek in “The Infinite Game” is a specific vision of the future state that does not yet exist; a future state so appealing that people are willing to make sacrifices in order to help advance toward that vision.

Such a vision aims at benefits for others in mind without being selfish minded.

Such a vision makes hiring easier wherein passionate people in line with this vision can be onboarded to advance the vision.

Such a just cause makes the people give their blood sweat and tear on being inspired by the broad purpose.Hence a “just cause” is a pre-requiste for survival in an infinite game.

Why a “Just Cause” makes sense for every organization

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A “Just Cause” is defined as the futuristic vision aimed towards engaging employees of an organization for achievement of fulfillment in their lives.This is solely driven by the sense of meaning in the vision that makes monetary short term benefits insignificant to an employee of an organization.

Needlessly to say taking baby steps towards that vision gives us a sense of fulfillment.This is why the company mission and vision statements should be oriented more towards alignment with a “Just Cause” rather than benefits which can be felt only in the short term.

All great organizations orient their vision and mission statements keeping the long term perspective in mind.Simon Sinek mentions about the same in his book titled “The Infinite Game”.

 

Organizations working towards a “just cause”

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Organizations that work for the advancement of a just cause , work towards a vision that is expected to be realized in future which if realized can advance society at large.

Such kind of vision makes monetary & short term benefits irrelevant.In such organizations people like their work but most importantly love their jobs since they feel part of a larger futuristic goal.

Needless to say “just cause” gives a sense of true fulfillment as mentioned by Simon Sinek in “The Infinite Game”.